You’re going to be seeing the J&P Cycles logo all over town next month as motorcyclists converge on Sturgis to celebrate the 71st annual Sturgis Rally & Races. This tiny South Dakota town is transformed almost overnight into “Motorcycle City USA,” and we’ll be there in full force for the entire event.
J&P will be well represented in town for the first half of August with not one, but two fully stocked stores — and that doesn’t even count our big rig at the corner of 8th Street and Lazelle in downtown Sturgis.
The main Harley parts and accessories store, located at 1650 Lazelle Street in the downtown area, opens Wednesday, Aug. 3. That same day, our metric parts and accessories store opens its doors. In addition, we’ll be at 1801 Lazelle St., where our J&P semi-truck will be parked and open for business — surrounded by the biggest and best manufacturers in the industry. Downtown Sturgis is the place to be from Aug. 8 to 14, if motorcycles are your passion.
Not only can you purchase a variety of products for your ride, but we’ll install them for you while you wait. Or drop off your bike and new gear and wander off to enjoy the sights, sounds and events while we’re working our tails off on your ride. Mechanics will be busy each day of Sturgis, installing parts and performing service work. Tire and exhaust installation takes place daily at the main store and the 8th and Lazelle location. Plus, if you buy a Memphis Shades or National Cycle windshield, the installation is free.
And since you really can’t see too many bike builds, J&P is a sponsor of the AMD World Championship of Custom Bike Building at Sturgis. The world’s top custom bike builders display their creations intended to showcase and promote international custom motorcycle design. This free four-day event opens on the first Sunday at Sturgis (Aug. 7), culminating in an awards ceremony at 3 p.m. on Wednesday, Aug. 10.
For the most up-to-date information on the Sturgis Rally, visit www.sturgis.com. Here you’ll be able to find photos, view the message board, peruse the events schedule and even shop online. Plus, you can pick and choose from among the biggest and best concerts – all in one location — from Alice Cooper to Buckcherry – Sturgis is the place to see them all!
Whether you’re coming for the week or a few days, there’s plenty to do and see in Sturgis. Ride safe!