New H-D Campaign: There’s No One Way to Ride a Harley

Harley-Davidson is hoping to break the stereotype with a new hashtag heavy campaign – “Roll Your Own.” The new campaign debuts today with a series of 60-second and 30-second broadcast ads, print ads, online advertising and social content.

“The new work shows there is no one way to ride a Harley,” said Dino Bernacchi, U.S. Marketing Director at Harley-Davidson. “The new creative is about each rider defining their independence and attitude, whether kicking up dirt on the track or sliding through the curves on ice.”

What do you think? Did Harley miss the mark or hit it head on? How do you roll?

By |2015-04-14T16:46:54+00:00March 4th, 2015|Categories: Editorial/Commentary Articles, News/Events Articles|3 Comments

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3 Comments

  1. Brian Mattison April 8, 2015 at 12:00 pm

    Love the slogan, Great show of the extremes and performance of Harley.

  2. Lou Kolinek March 27, 2015 at 9:35 am

    I am “Ready to Roll” ! I’ve been out 3 times this spring already. Bought an XRG suit to ride in cold weather and I am Looking at “Shotgun Exhausts” for my “Thunder Mountain Harley Spitfire Chopper” !
    Let’s hit the road boys !

  3. clyde chitwood March 26, 2015 at 11:02 am

    Fantastic video hits the nail on the head! Everyone forgets the roots of a Harley.

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