The Black Hills Motorcycle Classic, more commonly known as Sturgis Bike Week, starts for the 76th year on Aug 8. An icon in the motorcycle community, Sturgis is the place to party and people watch, ride the scenic Black Hills, and pick up new parts and gear. And what better place to get those parts and accessories than at the J&P Cycles Store on Lazelle Street.
Sturgis Retail Center
From tires to seats, helmets to boots, and everything in between, you can find it at our Sturgis Retail Center. Located in the heart of downtown Sturgis at 1650 Lazelle Street, our store will be open from 9 am to 7 pm Monday through Saturday; and 9 am to 6 pm on Sunday. In addition to everything we offer inside the store, we also have a great line-up of over 40 vendors on site, offering food, full product displays, product demos, and vendor installs.
Klock Werks, Memphis Shades, KST and Dynojet are all offering free installs; with Kuryakyn, Vance & Hines, and Reckless Motorcycles also offering on-site installations. Other on-site vendors include Mustang Seats, Bell Helmets and Milwaukee Twins; as well as Dunlop, Michelin and Metzler tires. Vendors will be open 8 am to 7 pm Monday through Saturday; and 9 am to 6 pm on Sunday.
Whether you’re looking for a specific product, just browsing, or simply want to say hello, ride on over to the Sturgis Retail Center on Lazelle Street; we’re looking forward to seeing you. And if you can’t make it for Sturgis Bike Week August 8-14, maybe we’ll see you at our other Retail Center in Ormond Beach during Daytona Biketoberfest October 13-16.