Say It Ain’t True! The Motor Company Goes Electric?

//Say It Ain’t True! The Motor Company Goes Electric?

Say It Ain’t True! The Motor Company Goes Electric?

Disclaimer: This post is meant as satire and should not be construed as factual true.

It’s finally arrived — the day old school bikers and the HD faithful have feared for decades. The Motor Company has gone electric! Somebody check hell for snow.

That’s right folks, due to a tightening noose strung up by the EPA, along with overall pressure to foist a “greener” company onto the public, The Motor Company is rolling out its first-ever electric bike. And to add insult to injury, they’re debuting this debacle at Sturgis — the mother of all motorcycle rallies.

Most of the rumblings and ruminations over the past few years have been rumors of a liquid-cooled Touring bike, but it’s looking like the research and development staff in Milwaukee has waltzed right past that notion and gone full-bore tree hugger on us with the XL-E.

Details remain sketchy, but here’s what we do know at this stage of the game: The XL-E will be powered by a Hitachi electric motor said to be capable of 100 miles per hour. The battery technology is somewhat of a closely guarded secret with boastings of longer run times than any other electric bike on the market. Currently the maximum range on most electric bike is about 100 miles, Reported claims on the XL-E cite a range in the neighborhood of 250 miles between charges.

A company rep said a major concern is that the V-twin faithful might be turned off by the lack of the patented motor noise and lack of exhaust pipes. Really? You think?

The Motor Company says it has addressed these concerns by adding a hidden subwoofer system that is tucked away in a decorative faux exhaust system that will be linked to the throttle. That way, when you roll into the throttle on the XL-E you will experience the same rumble you get from a gas-powered hog. A full accessory line is expected to follow, including luggage, windshields and interchangeable “exhaust” systems and upgradable engine noise.

Is this the future of bikes coming out of Milwaukee? One insider raised the specter of the entire lineup becoming electric or water-cooled as early as 2018. I can’t wait to throw a leg over this electric beast to see what it has to offer. Stay tuned for a full report from me after the Sturgis launch in August.

By |2015-04-14T14:47:09+00:00April 1st, 2012|Categories: Editorial/Commentary Articles|6 Comments

About the Author:

Patrick Garvin began his stint with J&P Cycles at the start of 2008 after doing some installs for us at Daytona and Sturgis for two years. Currently, Patrick splits his time between the eCommerce team and purchasing, finding new and exciting products for our website and catalog. When he’s not at his desk, he’s zigzagging across the country with J&P’s event crew. Patrick has an obsession with going fast on just about anything, a trait he shares with his 6-year-old son Race. You can usually find both of them wrenching in the garage or ripping through the fields on dirt bikes. Emma, his beautiful wife of 7-plus years, puts up with his antics and keeps his head screwed on because he certainly wouldn’t be able to find it without her.


  1. Paul Gassenheimer April 25, 2014 at 7:32 am

    Electric….Its like watching a bad show on T.V….if you don’t like it…Change the channel…In this case…..Don’t ride one!!!

  2. James Russell April 3, 2012 at 9:36 pm

    Harley should use a General Electric motor and it would be American power. However, they could do that later. In fact, as electric bikes flourish more powerful e-motors will be available as aftermarket upgraded parts. They also will need to develop a V-twin sounding plastic flap to place in the wheel spokes for that Harley sound. I’ll buy one for bragging rights.

  3. scott April 3, 2012 at 11:34 am

    @ Bob dude u got to read the whole deal. Probably out spreading rumors. LOL

  4. bob koval April 1, 2012 at 11:07 pm

    Hitachi? Is that American made??? I thought all you Harley folks were hung up on this American made thing? What is this world coming to? now who is going to snub me and turn there nose up at me when I am out riding my JAPANESE YAMAHA;;;;; not the JAPANESE Harley’s .Harley I am ashamed of you!!! Not only you are turning your back on your loyal BRO’s & Sisters, but the hole motorcycle community. it truly will be a cold day in hell for me to give up my V twin Gas eating joy, tree huger chocking MOTORcycle . same as my Guns you will have to pry my cold dead hands off my grips.

  5. gerry April 1, 2012 at 9:08 pm

    its april fools today

  6. Dicky April 1, 2012 at 4:00 pm

    Nice try bi**hes……, had me going for a second. Well for more than a second…..haha.

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