Polaris Is Shutting Down Victory Motorcycles

Victory. Defeat.

Polaris Industries Inc. announced today that it will begin shutting down the Victory Motorcycles brand.

Victory Motorcycles

After struggling to be successful while faced with the pressures of a challenging motorcycle market, Victory has admitted defeat. During the process of winding down Victory, Polaris will provide assistance to dealers to sell through existing inventories. Polaris will additionally continue to supply parts to dealers for 10 years while also continuing to provide service and warranty coverage.

“This was an incredibly difficult decision for me, my team and the Polaris Board of Directors,” said Polaris Industries Chairman and CEO Scott Wine. “Over the past 18 years, we have invested not only resources, but our hearts and souls, into forging the Victory Motorcycles brand, and we are exceptionally proud of what our team has accomplished.”

The difficult choice Polaris has been forced to make during a challenging time for the motorcycle market does not reflect on any other Polaris business unit. With the strength of Indian Motorcycles, we won’t see Polaris backing out of the motorcycle business anytime soon. In fact, we may see more growth in the future for Indian as Polaris begins to focus in on the Indian Motorcycle brand. Polaris has also found recent success in the Slingshot brand and will continue to support the growth of this new innovative machine. 

While it is disheartening to see the Victory Motorcycles brand take a bow, we hope to see Indian Motorcycles grow and succeed in 2017. 

About the Author:

J&P Cycles Social Engagement and Content Specialist. Motocross racer and motorcycle enthusiast.

32 Comments

  1. Johnny Evans January 30, 2017 at 9:26 am

    What a shame to see them go! I was thinking of getting one in a few years. I still wish them well and hope that the Indian market stays viable.

  2. doctoredemotore January 29, 2017 at 9:56 am

    Victory bailed on the people that helped them off the ground. The early V92’s had a transmission defect and they knew it and ignored the complaints. I was stupid enough to buy a low mileage 1999 in 2005. Great old school. Stupid fast. Faster than I needed it to be. At 8,400 miles started missing 2nd gear. Took it to the stupid dealer in Reading Pa. After sitting in a dusty shed for 3 weeks they told me it was a $3,000.00 fix. Only paid 4 for the bike. By 2003 they redesigned the transmission. I could go on, but I’m gonna ride my 1999 Fatboy. Very simple to maintain & I can parts forever. Victory shutting down? Good riddens, you earned it

    • Geoff Milne January 30, 2017 at 10:19 pm

      Yes, you called yourself stupid I have to agree. There was ton’s of info on google how poor the early models gearbox were and you still bought one. Remember most bikes have had problems the trick is avoid the problem model.

  3. Wick January 28, 2017 at 9:03 pm

    selling Victorys on one side and Indians on the other in the same showroom at nearly the same price, which would you buy. Now yoy know why Victory is being dropped.

  4. john drake January 28, 2017 at 12:36 pm

    I own a 2006 victory vegas jackpot. Hands down ot willrun circles around any harley davidson period!! As for indian ugly ass bikes!!. Polaris you fools!!

  5. Bryan January 28, 2017 at 12:02 pm

    Sad to hear and I’m a Harley rider. Victory’s had great quality, power, and handling. Guess you should market what you have before you expand into other motorcycles. The Indian brand will be next.

  6. Wayne M. January 28, 2017 at 2:34 am

    I wish I made enough money to buy one. A little pricey for my budget. But always liked the 8 Ball model and the Kingpin model. Maybe sometime I can afford to buy a used one somewhere. A friend of mine owned a Kingpin and liked it,but he traded it in on a Harley!!!!!!! ???????

  7. Kenney January 27, 2017 at 5:10 pm

    Somebody needs to offer to buy Victory, best bikes I ever rode in 40-plus years of riding. I agree the dealers suck, too bad with a great product. I’ve smoked many a Harley on my Vegas.

  8. David Vazquez January 27, 2017 at 4:38 pm

    This is very sad! I own a 2007 Victory kingpin with over 45,000 miles!
    Although HDs are cool bikes too ! I preferred the style and looks of the Victory
    Line! There’s something to be said about being different! I’m sure the Victory
    Riders will continue to ride. It’s a great bike! and I believe
    Victory motorcycles will be picked up by someone else, once the economy begins to improve!
    Enjoy and ride safe!
    God bless
    Dave

  9. Dennis Stewart January 27, 2017 at 2:50 pm

    Indian will be next. Disappointed Victory Motorcycles owner.

  10. Rick January 27, 2017 at 1:19 pm

    I never liked the “style” look of the Victory. But they seem to be respected by the Harley riders. It is made in America and opened the eyes of all Americans that the V twin motorcycle will always be the leader in the world for two wheel fun and travel. Victory motorcycles are respected and will be missed.

  11. Geoff Milne January 27, 2017 at 1:12 pm

    Purchased my Cory Ness Jackpot new in 2012 great bike real head turner. Only one like it in New Zealand will keep as long as i can ride. It is already collectible.Servicing has never been a problem as it is very reliable. Shame that they have decided to drop them, I thought that would happen when they shifted focus onto Indian. Pity they didn’t just merge both bikes together and faded Victory out slowly.

  12. robert hursh January 27, 2017 at 11:43 am

    I have two Vic’s, a 2003 and a 2011(Cross Roads). Best/most comfortable motorcycles I’ve ever owned. Traded a Gold Wing in for the 2011. Liked the Wing, but not comfortable for my legs i.e. no where to move your feet. The long floorboards and riding position on the Vic were fabulous! Am looking at a 2017 Tour as I think these are great cycles with the best dealership (Randy’s Cycle’s in Marengo Il). Both have been trouble free with lots of powers and comfort. Had the 2003 at Sturgis this year. Neither cycle have had ANY service work done except for regularly scheduled maintenance. I really do wish Polaris would rethink dropping Victory but know they won’t as “business is business”. It would be wonderful to see their engine/drivetrain merged into some Indian/Victory but I’m sure that won’t happen either. I just wish more people would have ridden one as I;d like to think that would have brought more of the buying public into the Victory stable. Oh well!

  13. Mad Dag Mike January 27, 2017 at 11:42 am

    AS much as many people poo poo HD,,,,I quess I be gald I own 2 of them

  14. Jim smith January 27, 2017 at 11:02 am

    I bought my girl an octane , it’s a beast but customer service where we bought it sucked ! Took it to a different dealer for service as you have to buy a kit for oil changes , can’t find a separate oil filter. Hopefully it’ll become a collectible since it’s a 1 yr only . I’ll probably buy a new Indian next yr .

  15. Thomas Howell January 27, 2017 at 10:32 am

    Saw one of those damn things going past the house a few times. The UGLIEST bike I ever saw including that of the boat tail rear fender on the ’71 Harley Superglide. The stupid taillight on that Victory was a giant V that went all the way up and down the rear fender and looked even dumber when lit up. Then one day I saw it at the gas station and finally got to talk to the owner. He said everyone he talks to says the taillight looks way out of place on the bike. When asked about the performance, he said ‘No better than the Goldwing’ he replaced (due to a gazillion miles on it) with the Victory. He admitted it was impulse buying and said will probably sell or trade it in sooner than later.

  16. Tom Mitchell January 27, 2017 at 10:19 am

    I love my my Cross Country, I’ve had lots of Harley’s but my Victory is the best handling and performance bike I have ever owned in my over 40 years of street riding, Since the news was out about Victory closing, my local dealership seems to care less about the Victory they just want to get rid of their stock and move on. One salesmen said we make most of our money on the side x sides anyway. Polaris seems to have already bailed on Victory Motorcycles, I have to say the people at my local Polaris dealership didn’t have any people skills to begin with, Polaris didn’t market the Victory Brand the way it should of been done. Take a lesson from Harley… Victory should of had stand alone dealerships not mixed in with all the other stuff Polaris makes, the problem is “Polaris”. They didn’t take Victory Motorcycles seriously enough to do it right. The customer service is terrible, I had my bike serviced a few weeks ago and the service people were very distant more than usual, is this the way its going to be. I already feel like I’ve been abandoned, If Polaris is turning there back on the brand they are turning there back on the people who still own them, I won’t forget this the next time I buy a new bike. If they walk away from Victory and there owners they could do the same thing to Indian. This is something we need to consider. Harley is deeply rooted and isn’t going anywhere another thing to consider. How Polaris treats the Victory owners for the next ten years is going to say a lot about there integrity and there business practices.

    Tom Mitchell So Cal

  17. Steve Aia January 27, 2017 at 9:21 am

    Stupid moves Polaris. Vic’s were selling well then you dumped the characteristics that made them popular (dulled the finish), invested big money in a risky venture (electric), and introduced a major competitor (Indian) into your own lineup. You should have kept the high end look, increased desirable options and continued to peak the performance.
    Possibly you could have incorporated the Vic running gear into an additional Indian model and saved a good platform but decided to throw it all in the trash?
    Wow.

  18. Ken Valley January 27, 2017 at 8:42 am

    Polaris should have stuck with making ATVs and Jet Skis, instead of trying to competing in the heavy, and saturated, motorcycle market. The whole Arlen Ness design was ugly at best. Although it may have performed well, people were not going to spend $20k on an ugly bike. Even Harley has tried a lost on a few models they’d tried to launch. But, they can afford to take a hit, as their brand has stood the test of time for over a Century! Harley also learned its lesson with allowing AMF to purchase them in the 1980s, and people couldn’t equate them with a bowling equipment manufacturer.

    • C.K. January 27, 2017 at 8:59 am

      AMF did not purchase H-D in the 1980s. FYI

      • Dave January 27, 2017 at 11:07 am

        Amf purchased harley davidson in 1969. Harley was bought back from amf in 1981

  19. Bob January 27, 2017 at 8:32 am

    This is the second time I have been screwed by Polaris!!
    First time with the drop of the jet ski business and now the victory.
    Can’t win!!!

  20. Paul January 27, 2017 at 7:22 am

    Unless Polaris expands its dealer network and gets a bigger footprint, their time may be limited. The Indian may be an incredible bike, but if there isn’t any to be had within hundreds of miles few people will ever know. I think I may have seen one Indian in my area in the last eight or ten years since I moved here in West Virginia. And there are five or six HD dealerships within an hour and a half of me.

  21. Mark Schmitz January 27, 2017 at 7:21 am

    Love my 2013 Boardwalk. I bought it on my 50th birthday. First bike ever. Amazing customer service at Englehardt in Madison Wisconsin. A perfect alternative to the mid life crisis HD.

  22. ALAIN DAVENEL January 27, 2017 at 6:32 am

    DOMMAGE, LES VICTORY SONT DES MOTOS EXCEPTIOÑNELLES.J’AI 71 ANS ,motard depuis 1962
    Triumph morini bsa velocette honda yamaha harley et meme un original cafe racer
    Ma victory hammer a ete une des meilleures moto que j’ai pilote.
    Adieu victory victime de la crise
    un ami
    Alain Davenel

  23. Ken January 10, 2017 at 10:02 am

    Actually I owned a 2012 Victory Highball and it was the best bike I’ve had since I began riding 10 years ago.

    I’ve logged 100,000 miles in 10 years and owned 32 bikes. I always have 3 at least in the garage with many new Harley’s.

    Best bike? Victory hands down.
    17,000 miles on that Highball in 20 months. Rode it 2000 miles round trip to the Tail of the Dragon twice with ape hangers too!

    I’d own another one for certain but I’m all dressed up in The Motor Company clothes so guess what I’m riding. Yep, a new 2017 Kawasaki KLR650 Digital Camo. LOL. True!

    More Harley’s in my path? Yep.
    More Vic’s? Who knows. Cut me a deal Mr. Dealer. I know you want to dump them all as you told me yesterday. Just push them outside and give me my pick.
    Octane! You bet! Vic Highball? YOU BET!
    Vision? You BET!

    That 106 six speed and a few Lloyd’s parts and it’s a monster.

    Too bad but doesn’t surprise me. When Polaris bought Indian they wanted heritage and nostalgia.

  24. James ThaCKRAY January 10, 2017 at 9:42 am

    I always thought they were ugly looking bikes. The bagger was real ugly!!

  25. John January 10, 2017 at 7:02 am

    When motorcycles cost more than new car something is wrong!

  26. Thomas Johnson January 9, 2017 at 9:58 pm

    I’m glad i didn’t buy one now. it looks like they’re turning their backs on the people who have been helping promote their strong lineup. i hope they don’t start jacking up the prices, like HD.

  27. Rob Mcginley January 9, 2017 at 9:04 pm

    It was expected that Victory would die.
    Considering the absolute worst customer service ever offered.
    Poor dealer network.
    Complete lack of refining the line
    And high prices of there product.
    Hmmm just where did Scott Wine put any effort into building the Victory brand???
    Fire Scott Wine……….

  28. Andy Eippert January 9, 2017 at 6:20 pm

    I figured if Indian was a success that shutting down Polaris was just a matter of time.

    • Scoot January 10, 2017 at 11:39 pm

      Polaris isn’t shutting down.

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