After years of holding down the fort in Sturgis, S.D., in the weeks before, during and after the yearly Sturgis Rally, J&P Cycles is excited to announce that we will be opening a permanent, year-round retail center in June.
Our current facility, located at 1650 Lazelle Street, will be undergoing a facelift prior to our opening and while the square footage will not increase, the building will have a fresh look on the outside as well as inside. Our new Sturgis retail center will permanently house a wide assortment of motorcycle parts and accessories, including exhausts, seats, windshields and saddlebags, as well as leathers and other apparel items, just to name a few.
“J&P Cycles has been part of the Sturgis Rally for over 30 years. With the tourist attractions, traffic and economic development taking place within Sturgis, opening this location year-around is a win-win, not only for J&P Cycles, but for the City of Sturgis as well,” said J&P Cycles Vice President/General Manager Zach Parham.
Sturgis City Manager Daniel Ainslie comments, “The City of Riders is pleased to welcome J&P Cycles into our community year-round. As the world leader of motorcycle aftermarket parts and accessories, they will provide an exciting and valued service to local and traveling riders, alike. J&P and Sturgis look forward to welcoming millions of riders to the beautiful Black Hills throughout this summer and beyond as we prepare to celebrate the 75th Sturgis Motorcycle Rally.”