Have you noticed at every bike rally, swap meet, bike show the crowd is getting older and older. The median age for your average motorcycle owner is 47, up from 32 in 1990, and up from 40 in 2009. It is becoming rare to see anyone under 30 out on two wheels. Why are the younger generations not into motorcycles?
When I was a kid all of my friends had motorcycles and the kids that didn’t have one were begging their parents for one. I started riding at the age of 3 On a Honda MR50. I was extremely fortunate that my Dad owned a Honda motorcycle dealership. I have literally grown up in an industry that I have a passion for and I have always been on a bike.
Most kids today haven’t shown the same desire to get out and get on two wheels. With technology becoming more advanced by the day almost, it is becoming more popular for kids to want the newest iPhone or gaming console rather than a motorcycle. When it comes to engines and wheels, you don’t see the younger generation showing the same interest in getting in the garage and building with their hands. The same kids I spent my youth with still own a motorcycle or two today. Let’s face it, once you get bit by the bug of the wind in your face, twisting the throttle, and the freeing feeling of spending your day on a bike, there is no cure, it’s with you for life. Unless we expose our children to this crazy, beautiful, lifestyle they will never know about the joy of it.
Parents, Grandparents, Aunts, and Uncles lets help the next generation get out and ride. The lessons you learn on two wheels you will never have the opportunity to learn in the four walls of a classroom. Take them into the garage, help them build a motorcycle they can be proud of, teach them how to ride, and share the love of two wheels with them.
Keep on riding, Kenneth
J&P Cycles Sturgis