Harley-Davidson is hoping to break the stereotype with a new hashtag heavy campaign – “Roll Your Own.” The new campaign debuts today with a series of 60-second and 30-second broadcast ads, print ads, online advertising and social content.
“The new work shows there is no one way to ride a Harley,” said Dino Bernacchi, U.S. Marketing Director at Harley-Davidson. “The new creative is about each rider defining their independence and attitude, whether kicking up dirt on the track or sliding through the curves on ice.”
What do you think? Did Harley miss the mark or hit it head on? How do you roll?… Continue Reading
If you’re in Daytona for Bike Week, stop by Willie’s Old School Chopper Show for a view of American iron art, a beer and a tattoo! Willie’s Tropical Tattoo, located in Ormond Beach, Fla., hosts Willie’s Old School Chopper Show twice a year at Daytona Bike Week and Biketoberfest.
The bi-annual bike show is a “major happening” in the Daytona area. Each event boasts a large crowd that shows up to participate and show their support for Willie’s Tropical Tattoo, Veterans and The ARNI Foundation. All proceeds go to the Veterans home and The ARNI Foundation, a local no-kill animal shelter.
Are you ready to ride? Patrick from J&P Cycles walks you through the top ten things to check out before you get on your bike this spring.
Check your fluids: oil, tranny and primary fluid—make sure you check them all. If you didn’t change them going into winter, now’s the perfect time. If you need help with that, we have videos to help you out.
On Oct. 14, 2014, the State of Michigan approved the Nathan Bower Act, which requires that driver education courses in Michigan include instruction on bicycle and motorcycle awareness and safety.
The law was proposed in memory of Bower, who died on May 6, 2009, at age 19 after he was struck by a vehicle while riding his motorcycle in Brown City only a few miles from his Peck, Mich., home. The bill was signed on what would have been Bower’s 25th birthday.
Now, the State of Illinois is recognizing the need for motorcycle and bicycle awareness training in their driver’s education courses. Republican Rep. Tom Bennett of Gibson City, … Continue Reading
Open House Rally utilizing the Jones County Fairgrounds, in Monticello, Iowa, 10 miles north of Anamosa.
Growing pains is something J&P Cycles knows all too well. From starting the business in a one room shop outside of Anamosa, Iowa, with no running water and no indoor plumbing to the many expansions at the current location just outside Anamosa, J&P hasn’t stopped growing.
Once again, J&P Cycles is experiencing growing pains. The 36th annual J&P Cycles Open House Rally, scheduled for June 27-28, is being moved to a different location than the usual J&P headquarters. This year, the rally is moving to the Jones County Fairgrounds, located in Monticello, Iowa, … Continue Reading
When you think of Daytona Bike Week, you think about all the vendors, events and the biker bars.
One of the most spectacular things to do is often overlooked and that’s riding the Loop. It is one of the most majestic rides in Florida and it’s right here in Daytona Beach, starting at the Granada Bridge headed north on John Anderson Drive in Ormond Beach.
The Loop is a 22-mile ride that starts out through a beautiful residential area along the intracoastal waterway, and … Continue Reading
With the 74th annual Daytona Bike Week only weeks away, J&P Cycles is packing up the semis and getting ready to head south where we’ll have two locations full of the latest aftermarket motorcycle parts and accessories.
While you’re at Bike Week, stop by J&P Cycles Destination Daytona Superstore to meet with representatives from nearly 50 different brands. Here, you’ll get the chance to meet with industry reps, get hands-on parts demonstrations and browse our 15,000 square foot showroom for the largest selection of motorcycle parts in one place.
Be sure to also cruise on down to the Daytona International Speedway and stop by the J&P Cycles mobile showroom, which … Continue Reading
It’s the middle of February. The freaking temp outside of J&P Cycles this morning was 1° F, and I’m jonesing for a motorcycle ride. Now mind you, I get to do a great deal of yacking about motorcycles here at my job; however, nothing quite replaces the adrenaline surge I get when I twist the throttle and hit the open road.
I started riding at age 13 when my dad bought me a Montgomery Wards Riverside 250. I suppose these days that not many remember the retail giant that used to go toe-to-toe with Sears Roebuck. Heck, how many remember that name? The Riverside 250 was a single cylinder street … Continue Reading
So when did it happen for you? Do you remember that moment when motorcycles grabbed your attention changing the way food tastes, your clothes smelled and how you dress on a daily basis? Sure you do. For me it was 1974 when I got my first motorcycle; a Harley-Davidson X90. My life would never be the same.
From that summer on, my life revolved around spark plugs, gasoline and dirty socks. I rode that bike every chance I could, giving me a lifelong mark on my left boot and disheveled helmet hair. Calluses on my hands? Why yes, thank you. But there is so much more to this journey…
When J&P Cycles management learned that five-year-old Austin Smith, the grandson of Human Resources Administrator Kris Weers, was diagnosed with a brain tumor, they immediately started considering ideas for a benefit in support of the family. The result: purchase tickets for $2 a piece or 6 for $10 and have the opportunity to throw a “pie” of whipped cream at a member of the J&P Cycles upper management team. Additionally, a soup luncheon with a free will offering was held along with a 50-50 raffle.
Austin, a super hero loving little boy, is the son of Britt and Mikinzie Smith and grandson of Jeff and Kris Weers and Kevin and … Continue Reading