In the midst of the excitement surrounding the Daytona Beach Biketoberfest set up, an associate at J&P Cycles’ Iowa headquarters received a phone call from an editor at the Daytona Beach News Journal.   The newspaper wanted to send a straight-laced reporter into the store to be outfitted as a biker and do so the following day.

Always up for any challenge, we reached out to staff in Florida who jumped at the opportunity. Andrew (the reporter) came into the store as a typical reporter and came out of the dressing room very different.

Check out the article and video here.