Our Industry Icon Series continues with The Family Ness — three generations of bike builders headed by Arlen Ness, who is widely considered the godfather of custom bike building. Arlen Ness Enterprises manufactures and markets incredible custom parts that enable enthusiasts to build their own bike from the ground up. Each year sees this family business introducing new parts for Harley-Davidsons as well as Victory bikes and metrics.

As a result of good genes and heredity, son Cory and grandson Zach are recipients of Arlen’s incredible talents. All three of them share their thoughts on bike building, the state of the industry and Ness history. Enjoy the video below and let us know what your thoughts are about our Industry Icon series: