Harley-Davidson has unveiled an all new, stripped-down addition to the Dark Custom lineup. The new 2016 Roadster is crafted with a minimalist, fastback design inspired by classic racing. The lean and powerful machine is made to connect the rider to the road, it has DNA from the high-performance Harley-Davidson’s of the past blended with today’s advanced technology. This bike is simply built to be ridden.
The Roadster takes the leading role in “Cut Loose”, the third commercial of Harley-Davidson’s marketing campaign “Live Your Legend”. This marketing campaign is all about inspiring the non-motorcycle riding population to take their dreams off the shelf and make them a reality. With campaign ads including snapshots of life-enriching moments taking riders back to childhood memories and a father-son relationship growing stronger on two wheels, Harley-Davidson is reaching deep into the hearts of people across the nation. While not all “Live Your Legend” ads are made for the same crowd, “Cut Loose” is clearly aimed at the young adults of America. Starting off with shots of three friends riding bicycles together for freedom, then leading to the same three friends all grown up riding Roadsters in the same care free manner, the message is moving. This ad will kick start the adventure in your heart making you want to run out the door to feel the freedom of the open road with good friends.
The Roadster is the perfect piece to the puzzle for young riders looking for a ride that is both classic and modernly aggressive. The cut fenders, small gas tank, and lack of all the unnecessary bells and whistles make for a clean bike with an aggressive posture. The low-rise handlebar and mid-mount foot controls center the rider’s weight perfectly over the thin gas tank. The wheels alone on the Roadster are remarkable with interlacing spokes that shoot outward toward opposite sides of the wheel. They are also very light contributing to the Roadster’s handling performance. All this is wrapped up neatly with high performance suspension with the addition of 43mm inverted single-cartridge forks and tri-rate springs. The rear suspension features gas-charged emulsion coil-over and tri-rate springs with adjustable pre-load. The Roadster offers greater suspension travel than any other Sportster model at 4.5 inches in the front and 3.2 inches in the rear. This machine is built for speed so Harley-Davidson gave the Roadster the ultimate stopping power with dual 11.8 inch floating rotors on the front wheel.
The clean, stripped-down styling is achieved with a chopped rear fender that is 1.5 inches shorter than previous bobbed Sportster fenders. The instrument is small at only four inches in diameter and tucked away neatly in the triple clamp. The rear of the bike has been cleaned up with turn signals mounted directly to the fender struts and a side mount license plate. Overall the Roadster has a sleek uncluttered look.
Harley-Davidson is making a statement with the all new Roadster and “Live Your Legend” marketing campaign and we support the movement.
Here at J&P Cycles, we are here to support that same new rider movement and help riders with 20 years wrenching on bike after bike to a first time rider changing the oil for the first time. We not only have the parts and accessories to make that first bike your own, but the best motorcycle techs in the industry who can answer any tech or mechanical question you have! Just give us a call at 1-800-318-4823. Don’t just dream of the freedom of the open road, go out and live it.