J&P Cycles’ Iowa showroom underwent some noticeable layout changes in the last few weeks with the restructuring of the soft goods and metric areas of the store. A major reason for restructuring was to give the ever expanding metric parts area a bigger footprint. This redesign provided an opportunity to not only remerchandise existing parts, but to eliminate slow moving and discontinued parts and add a selection of some of the newest parts on the market.

An added bonus of the redesign is the better traffic flow provided. Previously with the clothing located directly in front of the middle counter, the main counter where purchases are made, congestion was frequently … Continue Reading

In the midst of the excitement surrounding the Daytona Beach Biketoberfest set up, an associate at J&P Cycles’ Iowa headquarters received a phone call from an editor at the Daytona Beach News Journal.   The newspaper wanted to send a straight-laced reporter into the store to be outfitted as a biker and do so the following day.

Always up for any challenge, we reached out to staff in Florida who jumped at the opportunity. Andrew (the reporter) came into the store as a typical reporter and came out of the dressing room very different.

Check out the article and video here.

When you talk about motorcycle technology, most of us think of electronics of some sort, fuel-injection controllers or a navigation system — or maybe even the latest high-powered exhaust. As a rule, motorcycle jackets don’t usually fall under the category of innovative, high-tech gear. Until now.

We first told you about d3o technology in February of 2010 (see “What We Saw at Indianapolis Dealer Expo”). Today, we’re pleased to share that J&P Cycles now sells the new Firstgear Rainier jacket that employs d3o T3 intelligent shock absorption armor in the shoulders and elbows, providing incredible protection for riders who fall off their bikes. How much … Continue Reading