Polaris Is Shutting Down Victory Motorcycles


January 9, 2017 | By: Kaitlyn Beecroft

Victory. Defeat.

Polaris Industries Inc. announced today that it will begin shutting down the Victory Motorcycles brand.

Victory Motorcycles

After struggling to be successful while faced with the pressures of a challenging motorcycle market, Victory has admitted defeat. During the process of winding down Victory, Polaris will provide assistance to dealers to sell through existing inventories. Polaris will additionally continue to supply parts to dealers for 10 years while also continuing to provide service and warranty coverage.

“This was an incredibly difficult decision for me, my team and the Polaris Board of Directors,” said Polaris Industries Chairman and CEO Scott Wine. “Over the past 18 years, we have invested not only resources, but our hearts and souls, into forging the Victory Motorcycles brand, and we are exceptionally proud of what our team has accomplished.”

The difficult choice Polaris has been forced to make during a challenging time for the motorcycle market does not reflect on any other Polaris business unit. With the strength of Indian Motorcycles, we won’t see Polaris backing out of the motorcycle business anytime soon. In fact, we may see more growth in the future for Indian as Polaris begins to focus in on the Indian Motorcycle brand. Polaris has also found recent success in the Slingshot brand and will continue to support the growth of this new innovative machine. 

While it is disheartening to see the Victory Motorcycles brand take a bow, we hope to see Indian Motorcycles grow and succeed in 2017. 

Comments: 7 Comments | Categorized Under: News/Events Articles, Uncategorized

Comments (7)

Actually I owned a 2012 Victory Highball and it was the best bike I’ve had since I began riding 10 years ago.

I’ve logged 100,000 miles in 10 years and owned 32 bikes. I always have 3 at least in the garage with many new Harley’s.

Best bike? Victory hands down.
17,000 miles on that Highball in 20 months. Rode it 2000 miles round trip to the Tail of the Dragon twice with ape hangers too!

I’d own another one for certain but I’m all dressed up in The Motor Company clothes so guess what I’m riding. Yep, a new 2017 Kawasaki KLR650 Digital Camo. LOL. True!

More Harley’s in my path? Yep.
More Vic’s? Who knows. Cut me a deal Mr. Dealer. I know you want to dump them all as you told me yesterday. Just push them outside and give me my pick.
Octane! You bet! Vic Highball? YOU BET!
Vision? You BET!

That 106 six speed and a few Lloyd’s parts and it’s a monster.

Too bad but doesn’t surprise me. When Polaris bought Indian they wanted heritage and nostalgia.

I always thought they were ugly looking bikes. The bagger was real ugly!!

When motorcycles cost more than new car something is wrong!

I’m glad i didn’t buy one now. it looks like they’re turning their backs on the people who have been helping promote their strong lineup. i hope they don’t start jacking up the prices, like HD.

It was expected that Victory would die.
Considering the absolute worst customer service ever offered.
Poor dealer network.
Complete lack of refining the line
And high prices of there product.
Hmmm just where did Scott Wine put any effort into building the Victory brand???
Fire Scott Wine……….

I figured if Indian was a success that shutting down Polaris was just a matter of time.

Polaris isn’t shutting down.

Leave a comment