Last year, our friends at Allstate Motorcycle Insurance implemented the Once is Never Enough (ONE) Campaign bringing awareness of motorcycles and motorcyclists to the greater public. The sole purchase of ONE was to build awareness of the most common causes of motorcycle crashes – collisions with motorists at intersections – and to remind drivers that looking once at intersections is never enough.
Later that same year, Allstate asked its Facebook fans to help riders stay safe by identifying dangerous intersections they have encountered. Over 1,500 people answered that call giving them a wealth of use information to help prevent accidents.
Inspired by those very responses, Allstate has created the Rider Risk map – a simple Facebook app that lets users flag risky areas anywhere on the map. These risky areas are displayed by red flags and include dangerous intersections, blind curves and even potholes. The map currently lives on the Allstate Motorcycle Facebook page, and is open to all who want to help keep the roads safe.
Allstate is taking its message of rider protection on the road with its Allstate Rider Protection Zone making stops at major motorcycle rallies across the country. The mobile event space is outfitted with rider-friendly hospitality like air conditioning, comfortable seating areas and a T-shirt giveaway station. The space will also showcase custom bikes designed by three renowned builders: a “bagger”-style by Dave Perewitz, a “digger” by Arlen Ness and a Harley-Davidson by Rick Fairless. Fairless’ design features Allstate’s ONE messaging.
Riders can also try their luck at winning a custom bike of their own – a 2013 Victory Cross Country motorcycle built by Ness. To register, bike enthusiasts can sign up online at www.allstatemotorcyclesweepstakes.com by Feb. 28, 2014, or visit the Allstate Rider Protection Zone at one of this summer’s remaining rally tour stops:
- Sturgis Motorcycle Rally: Sturgis, S.D., Aug. 3-10
- Delmarva Bike Week: Salisbury, Md., Sept. 12-15
- Bikes, Blues & BBQ: Fayetteville, Ark., Sept. 25-28
- Biketoberfest: Daytona Beach, Fla., Oct. 17-20
- Lone Star Rally: Galveston/Houston, Texas, TBD
Believe us when we say their set up is not one to miss if you are at one of these rallies!