Recently it was announced that Jesse James is relaunching West Coast Choppers. To many fans and friends, this is great news. Personally, I have always had a certain amount of respect for anyone who can back up the talk. Love or hate his work, the simple fact remains, he knows how to build and create things with his hands that many of us only dream of.
Jesse James has done for the Harley-oriented motorcycle community, what Jeremy McGrath did for motocross. He put it on the map. His art form mixed with his attitude has made him entertaining to say the least. These are the traits that seem to come naturally to him and appeals to TV show producers looking to create entertainment to fill our living rooms, and to pad their pocketbooks.
Like many creative individuals, Jesse seems to get bored doing the same thing over and over again. His creations range from choppers and sport bikes to hot rods and guns. Every project seems to carry that Jesse James flare that appeals to fans worldwide.
In relaunching West Coast Choppers four years after its doors closed, Jesse will focus on creating things and enjoying life instead of trying to grow a business too fast, and losing the joy in what he is doing. I can appreciate that. Not many of us get to make that decision in life, so if there is going to be someone who does, it might as well be someone who has paid his or her dues.
I’m personally glad to see the return of West Coast Choppers. Love him or hate him, guys like Jesse are good for the motorcycling community. They bring the passion to the forefront and help people outside the motorcycling community gain an understanding of what we all love so much. Welcome Back Jesse!