Harley-Davidson Opens Big Time in India

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November 3, 2010 | By: Patrick Garvin

Harley-Davidson announced this week that it is setting up an assembly facility in Haryana, India, just months after opening its first dealership in the country. There are now four HD dealerships in India, including locations in New Delhi, Mumbai, Chandigarh and Hyderabad.

The Haryana plant will assemble motorcycles for the Indian market with parts produced in Harley-Davidson plants in the United States and Brazil. By providing an assembly facility in India, Harley will receive relief from a 60 percent tariff for completely assembled bikes that are shipped to India. If the separate parts are sent to India and then assembled there, the tariff is considerably less.

Harley-Davidson President and COO Matthew Levatich said, “Assembly operations in India are a natural next step for Harley-Davidson as we build our brand presence around the world.” Tuesday’s announcement coincides with this week’s visit to India by President Obama, who will be promoting trade and business opportunities between the two countries.

The move follows on the heels of several large business decisions by Harley, including shutting down it’s longtime Buell product line and selling its MV Agusta business, a high-end Italian brand that it bought less than two years ago for millions and sold for something like five Euros. This latest move will likely make good sense for the company in an economy that hasn’t been kind to the motorcycle industry.

In the grand scope of all things motorcycle, Harley-Davidson is less a globally recognized bike than the “Big Four,” but this move will no doubt move the Milwaukee-based motorcycle company in the direction of a global brand. So tell us what you think. Do you view HD as a global entity or as a “local” brand? One thing’s for sure: This ain’t your daddy’s Harley-Davidson. Not anymore, it’s not.

Comments: 13 Comments | Categorized Under: Announcements

Comments (13)

For your information, your F-150 and your Jeep have China and Tawain parts in it as well. If you think they are all American made, Your just stupid? Now your Harley salesman will be sporting a towel.

Brother I am with you. I drive and ride only american made. My 3 Harly’s are made in USA, My Jeep and my F150 Truck made in USA. Harley made a big mistake and they wil pay for that. People in India never could even afford a wheel let along the bike. Harley had no business to open delearship oversease.

None of my Harleys are electric start. I will never own one without a kicker either. And you all thought the AMF years were bad?

Hey Ken….In case you have not noticed the U.S. is in need of its industry as well.

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I just bought my first Harley this summer, a brand-new 2009 Softail Custom, and I couldn’t be happier or prouder of my new baby!

Being a Canadian Autoworker, and C.A.W. member, I insist that anything parked in my driveway is manufactured in either the U.S.A. or Canada. Our industry is under attack and people need to understand that buying “off-shore” vehicles will get us nowhere FAST!

Although I understand the need for HD to get around the tariffs to sell in other countries, I’ll be making sure that my next HD purchase was manufactured in the good old US of A! There’s NO WAY I will have a foriegn built vehicle parked in my driveway! And Yes… I consider Canada and the U.S.A. as one-and-the-same when it comes to manufacturing.

Willie G. get off your duff and start defending your ancestry. HD needs to quit catering to the rich and famous. They need to go back to the poeple that have supported Harley for years… the bikers, the riders, no more motorclothes that have to make fashion statements and aren’t worth the time to look at let alone do any good in an actual tumble or slide. Quit changing tried and true model designs for the sake of producing another group of letters for the famous (infamous) Harley Alphabet. I will admit to the latest engine developments being good to great. If at all possible get into defending the fact that a four stroke, two cylinder engine has less impact on the environment than most of the engines out there.

Hello, my name is Habib, how may I help you with Harley Davidson india parts and motorcycles?

India’s a poor country that needs industry. You’d be amazed at how many “Made in India” tags you can find on the average Chevy pickup. So I think this is just Harley’s initial step to move all of it’s production to India so they can compete in the world market and not be swamped by US factory worker wages.

They need to take care of business in the United States first. There are dealers closing in the states and they threaten their workforce to get concessions in the last round of negotiations. How long will it be till harley sends everything overseas to be assembled.

Instead of selling parts of the company and shutting down production of certain models and accessories. Change your product! Bring back the Knucklhead and Panhead motors. But infuse them with modern technology. In the auto industry they are called Resto Mods.

Make an old school chopper. Similar to what builders like Sugar Bear produces.

It seems they are showing their arrogance like the auto industry did. It didn’t work out for them or their employee’s.

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