J&P Cycles has been recognized as a “Social Super Star” by RightNow Technologies for our commitment to servicing and communicating with customers and motorcycle enthusiasts through our blog and the emerging channels of Facebook, Twitter and YouTube. RightNow provides customer experience solutions that help organizations create loyalty, grow sales and increase efficiency.
Halfway through last year, our team held a series of meetings that resulted in a conscious decision to develop a comprehensive social strategy in our dealings with the public. We quickly recognized the need to go where our customers were and we were ready to adapt to their needs — a strategy that has served us well for more than three decades.
It’s not just our customers who are taking advantage of the “ease of use” that these new on-line channels offer. Motorcycle enthusiasts around the world are utilizing social media sites to fuel their unbridled passion for everything motorcycle — a passion that is certainly embraced and shared by the folks here at J&P Cycles. Our social strategy ties together our on-line newsletter, blog entries and interactions through Facebook, Twitter and YouTube to create a true motorcycle community online where stories can be shared, problems can be solved and prideful boasting is not only tolerated, but is encouraged!
No surprise here that we won this award. That’s because John, Jill and Zach Parham were practicing social media skills way before it was a technological catch phrase. The countless hours spent at swap meets, gatherings and events providing goods and most important, world-class service, is the foundation of J&P Cycles. It’s countless hours invested in people that instills a “service first” mentality in our organization.
It would be a gross understatement to say I was proud to receive the award on behalf of our entire team. The elation I felt when I heard our name broadcast across the room made my heart race. I’d like to personally thank all J&P employees for their commitment to the customer and to the motorcycle community.
And a great big thank you to the community we serve!