After five days in Laughlin, it became apparent to us that a lot of motorcycle riders don’t have a clue that there’s a recession in this country. Nearly every motorcycle vendor we spoke to claimed sales were up over last year, and some of them said the 2010 edition of River Run was their best ever. There were fewer vendors at this year’s event, but the ones who showed up said they were very happy with the way the show was organized. Attendance was great throughout the event, and really picked up the last few days. And while you pretty much needed to wear a coat at the beginning of the week, the weather handed out nothing but sunshine and warm temperatures the last few days.
The casinos were packed at night with bikers out to have a good time. Cheap Trick and David Allan Coe were the big entertainment draws, but there were lots of local bands performing, too — including a really good Stevie Ray Vaughn cover band. Monster 4-28 Energy had a huge stage set up and a variety of great bands performed nearly fulltime. Honda Motorcycles and Victory Motorcycles had their semi trucks unpacked with lots of new motorcycles for the crowds to admire.
Laughlin 2010 was also the first chance we had to show off our newly redesigned J&P Cycles show truck, featuring an expanded awning and plenty of new motorcycle equipment. Event-goers were treated to displays ranging from Harley parts that get your bike off the side of the road, to chrome pieces developed especially to dress up your bike and make you proud.